Let’s talk about something that causes way more stress than it should: niching down 🙃 If you’re a multi-passionate business owner, you’ve probably heard the phrase “you need to niche down” more times than you can count. And maybe every time, it triggers a mini identity crisis. … Probably because the traditional idea of niching […]

Think about how many emails land in your inbox every day. Then ask yourself: how many do you actually open? And of those, how many do you genuinely enjoy reading? Chances are… not many. Which is exactly why email marketing can’t just be “good enough” anymore.