Think about how many emails land in your inbox every day. Then ask yourself: how many do you actually open? And of those, how many do you genuinely enjoy reading? Chances are… not many. Which is exactly why email marketing can’t just be “good enough” anymore.

As service-based small business owners, infusing personality into your brand has become more important than ever. Over the last couple of years, there has been a shift in the market. People are no longer just buying products or services. Instead, they are drawn to brands that feel human, relatable, and personal. Take a second to […]