“Be loud about the things that are important to you.”

- Karen Walrond

YOUR BRAND IDENTITY IS the SUM of YOUR IMPACT.

But what are you known for? Who are you impacting?

Logo

colours

messaging

impact

typography

imagery

strategy

A look without strategy to back it up will leave you just as lost.

Creating a brand identity should begin with a roadmap that outlines who you are, who you serve, where you fit in the marketplace and so much more.

BRAND STRATEGY

Logo

colours

messaging

impact

typography

imagery

strategy

LOGO

A trademarked image of your brand that identifies who and what your business offer. It can help make a great first impression to your audience and encourages them to interact with your business.

It also builds brand recognition within your industry.

colours

messaging

impact

typography

imagery

Logo

strategy

COLOURS

The cohesive palette for your look that sings in your pitch. Colours have the ability to evoke emotions and tells a story without words. And emotions are powerful enough to drive our decision making.

In branding, it's all about making your audience feel.

messaging

impact

typography

imagery

Logo

strategy

colours

TYPOGRAPHY

The font pairings that make your words read just right. Similar to colours evoking emotions, choosing the right typography for your brand can set the overall tone for your brand message. It has the power to influence how those words are perceived.

messaging

impact

imagery

Logo

strategy

colours

typography

MESSAGING

The pen-to-paper communication that speaks to your dream clients. It draws them in, connects with them, and provides clarity as to how you can help them. It helps distinguish you in your industry from your competitors.

It's the voice and personality behind your brand.

impact

imagery

Logo

strategy

colours

typography

messaging

IMAGERY

A picture is worth a thousand words.

On-brand imagery reflects your brand style and can improve perceptions of quality. It tells a story in a meaningful and emotional way that connects to your audience immediately that sometimes words can't.

impact

Logo

strategy

colours

typography

messaging

imagery

IMPACT

Logo

strategy

colours

typography

messaging

imagery

impact

The purpose behind your biz that should impact and be infused in every brand identity element.

What impact do you see yourself making through your business? What mission is bigger than your business? What legacy do you want to build?

STRATEGY

LOGO

COLOURS

TYPOGRAPHY

MESSAGING

IMAGERY

IMPACT

A look without strategy to back it up will leave you just as lost.

Creating a brand identity should begin with a roadmap that outlines who you are, who you serve, where you fit in the marketplace and so much more.

STRATEGY

LOGO

COLOURS

TYPOGRAPHY

MESSAGING

IMAGERY

IMPACT

A trademarked image of your brand that identifies who and what your business offer. It can help make a great first impression to your audience and encourages them to interact with your business.

It also builds brand recognition within your industry.

STRATEGY

LOGO

COLOURS

TYPOGRAPHY

MESSAGING

IMAGERY

IMPACT

The cohesive palette for your look that sings in your pitch. Colours have the ability to evoke emotions and tells a story without words. And emotions are powerful enough to drive our decision making.

In branding, it's all about making your audience feel.

STRATEGY

LOGO

COLOURS

TYPOGRAPHY

MESSAGING

IMAGERY

IMPACT

The font pairings that make your words read just right.

Similar to colours evoking emotions, choosing the right typography for your brand can set the overall tone for your brand message. It has the power to influence how those words are perceived.

STRATEGY

LOGO

COLOURS

TYPOGRAPHY

MESSAGING

IMAGERY

IMPACT

The pen-to-paper communication that speaks to your dream clients. It draws them in, connects with them, and provides clarity as to how you can help them. It helps distinguish you in your industry from your competitors.

It's the voice and personality behind your brand.

STRATEGY

LOGO

COLOURS

TYPOGRAPHY

MESSAGING

IMAGERY

IMPACT

A picture is worth a thousand words.

On-brand imagery reflects your brand style and can improve perceptions of quality. It tells a story in a meaningful and emotional way that connects to your audience immediately that sometimes words can't.

STRATEGY

LOGO

COLOURS

TYPOGRAPHY

MESSAGING

IMAGERY

IMPACT

The purpose behind your biz that should impact and be infused in every brand identity element.

What impact do you see yourself making through your business? What mission is bigger than your business? What legacy do you want to build?

YOUR BRAND IDENTITY IS the SUM of YOUR IMPACT.

But what are you known for? Who are you impacting?


the Studio Crescent Impact

The foundation of my business has always been to support womxn in business. My dream is for all girls and womxn to feel empowered with their own dreams, gifts and potential — and sometimes, we need to lean on each other to make that happen.

This is why Studio Crescent is a give back partner for Kurandza, a nonprofit social enterprise that supports the future of women, in the form of education for 200 girls on the other side of the world. A percentage of every project goes directly towards girls’ education and entrepreneurship in Mozambique. I truly believe that empowering young girls with support and education will create a ripple effect that will make the world a better place.

Read more about why I chose Kurandza

More Than A Cause — A Purpose

Kurandza means "to love." What better form of love than to empower women and girls to become leaders? To share their skills and knowledge with the rest of their community, creating opportunities for thousands of people...

Your impact directly impacts the following:

1

Enables a girl to attend school for an entire year

2

Provides uniforms, transportation, & school supplies

3

Allows for tutoring & mentorship opportunities

4

Develops a holistic education and literacy program

Thank you for trusting Studio Crescent with your business, but for also contributing to the future of girls who have a dream too.

You Are Making A Difference

DESIGNED with 🤍 by yours truly

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branding + web design for passion chasers and difference makers