A look without strategy to back it up will leave you just as lost.

Creating a brand identity should begin with a roadmap that outlines who you are, who you serve, where you fit in the marketplace and so much more.

BRAND STRATEGY

LOGO

A trademarked image of your brand that identifies who and what your business offer. It can help make a great first impression to your audience and encourages them to interact with your business.

It also builds brand recognition within your industry.

COLOURS

The cohesive palette for your look that sings in your pitch. Colours have the ability to evoke emotions and tells a story without words. And emotions are powerful enough to drive our decision making.

In branding, it's all about making your audience feel.

TYPOGRAPHY

The font pairings that make your words read just right. Similar to colours evoking emotions, choosing the right typography for your brand can set the overall tone for your brand message. It has the power to influence how those words are perceived.

MESSAGING

The pen-to-paper communication that speaks to your dream clients. It draws them in, connects with them, and provides clarity as to how you can help them. It helps distinguish you in your industry from your competitors.

It's the voice and personality behind your brand.

IMAGERY

A picture is worth a thousand words.

On-brand imagery reflects your brand style and can improve perceptions of quality. It tells a story in a meaningful and emotional way that connects to your audience immediately that sometimes words can't.

IMPACT

impact

The purpose behind your biz that should impact and be infused in every brand identity element.

What impact do you see yourself making through your business? What mission is bigger than your business? What legacy do you want to build?