If you’ve ever pieced together your own tech stack as a small business owner, you know the drill: one platform for checkouts, one for email marketing, another for delivery and workflows… and something else gluing everything together in the background. As someone who cares deeply about the customer experience and running a streamlined business, I’ve […]

Let’s talk about something that causes way more stress than it should: niching down 🙃 If you’re a multi-passionate business owner, you’ve probably heard the phrase “you need to niche down” more times than you can count. And maybe every time, it triggers a mini identity crisis. … Probably because the traditional idea of niching […]