5 Platforms I Use To Run My Business Efficiently - Studio Crescent

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5 Platforms I Use To Run My Business Efficiently

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I am Jess! Ottawa brand strategist and website designer helping passionate service-based businesses grow with confidence through meaningful design. I'm the type of gal that use one too many exclamation mark in my emails and can only have one cup of coffee a day. Weird, I know. If you ever want to chat any thing biz, branding, or well - life, feel free to reach out!

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In this post, I will be going over my favourite tools and platforms I use to run my business efficiently. For a full list, you can visit my resources page! Note that some may be affiliate* links, which means I may receive a commission for purchases made through these links.


When it comes to running a freelancing or sole proprietor business, time is money and every minute counts. Gone are the days when everything you do is manual because let’s face it: the more time you spend on doing small, time-consuming, tedious tasks that could be automated, the more money you are leaving on the table. Not to mention, your client experience also takes a toll!

Client Management System: Dubsado*

What Is It: Dubsado is one of the more robust client relationship management (CRM) platforms I have come across. Essentially, it is a portal that houses all of the important documents for a small business and its clients. Its level of customization is incredible compared to its competitors (Honeybook, 17Hats).

Features: Dubsado has a lot of features! The ones I use the most daily are:

  • Proposal
  • Contract
  • Invoicing
  • Forms + Questionnaires
  • Appointment Scheduling
  • Automated Workflows

What originally piqued my interest was the lead generation workflow. When sending out a proposal, you can connect it with the contract and invoice at the same time so that your client can book all at once. Say goodbye to back-and-forth emails and time wasted. It has also boosted my conversion rate exponentially.

How I Use It: I’ll have to admit – Dubsado helps run my business very efficiently and is worth the price tag. I don’t have to piece-meal different platforms together. One of the most powerful features they have is creating automated workflows for each client and service that you offer. No need to copy + paste emails or second-guess what the next step will be. You can streamline all of your processes and make your client experience a breeze on the backend.

Note: I worked with Angela to streamline my processes so if you are looking for a Dubsado strategist, check her out and let her know I sent you!

Cost: $400 USD per year, or $40/month for their premium plan. They do also have a starter plan that’s 50% off but you won’t get all of the features. You can also trial the platform for free with your first 3 clients. Sign up here for 20% off your first year!

Project Management: Asana

What Is It: Asana is a project management tool to help teams stay on track, monitor milestones, meet deadlines, and hit their goals. You can create project tasks and collaborate easier with internal and external team members. Asana offers multiple project views, which include: the list view, calendar view, timeline view, and board view.

How I Use It: I primarily use the “task-list” feature in Asana for my client projects to promote transparency and open communication. I find having a “to-do” list in front of us is a great way to keep the project on track and on time for both of us. Additionally, I use it for official project communication so that each task has its own thread for feedback and comments. That way, neither of us has to go back and forth via multiple email threads, text messages, or Instagram DMs to find what we need. Everything is streamlined and all in one place. When the task is completed, we check it off! (And let me tell ya, it’s a greaaaat feeling!)

Cost: Free! Their starter plan already has a lot of fantastic features to make your projects run smoother and can have up to 15 team members. However, if you are interested in some of their premium features (i.e. forms, automated workflows), the premium plan starts at $10.99/month.

Password Sharing: LastPass

What Is It: LastPass is a secure password management platform. Not only can you host your passwords in your own portal, but you also have the ability to share them securely without ever needing to tell the other party what your password is. Genius, right?

How I Use It: When I first started my web design business, I’d require passwords from my clients in order to activate or access their accounts to accomplish something. I always felt awkward (and bad!) asking them to change their passwords and then change them back once I was done. LastPass solved all of these kinks for me! All they have to do is create a free account and enter their log-in credentials into LastPass, then share them with me. At the end of our project, I can remove my access or they can revoke it. Easy piecey!

Cost: I use the free version right now which has been more than useful in my business. They do offer a premium plan for only $4.25/month, as well as a family plan.

Feedback Facilitation: Markup.io

What Is It: Markup.io is a visual commenting platform that facilitates real-time, collaborative feedback more seamlessly. No need to send comments back and forth through Google Docs or email ever again!

How I Use It: Outside of feedback forms, I use Markup.io primarily to gather website design feedback. Usually, once the wireframe is approved, I go straight into the design on the hosted platform and offer two (2) rounds of feedback. All I have to do is copy and paste the link into Markup.io, and it will appear on their platform. My clients can then drop pins directly onto the site to let me know what they love or don’t love, and their comments will pop up in the left-handed panel all at once. I will then have the ability to resolve them or make additional comments within each thread.

Cost: Free, free, free!

Screen Recording + Video Messaging: Loom

What Is It: Loom is a video-messaging, screen-recording platform designed to help teams collaborate more effectively. Just turn on your mic and camera, and click record screen and that’s it!

How I Use It: I use Loom primarily when my clients and I are not having a Zoom call and I need to provide a more in-depth explanation to go over a presentation, such as a brand or a website strategy presentation. Additionally, I do offer “On-Demand” Tutorials” for my website design clients where I go over how to maintain their website post-project. Loom is a fantastic way to create custom, bite-sized tutorials! My clients also have the option to reply via video or leave comments.

Cost: They have a starter free plan, however, I use the Business Plan since it offers unlimited videos and storage for $8/month. SO affordable and well worth the investment.

Spelling: Grammarly

What Is It: Grammarly is a cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes.

How I Use It: Honestly, whenever I am typing something online (aka 100% of the time), my Grammarly chrome extension is on and it auto-corrects anything that looks off. Whether it is blogging, creating an email, tweeting a post, or writing in Google Docs, it monitors what I write and ensure my spelling and grammar are up to par.

Cost: I use the free version which covers spelling, grammar and punctuation. Upgrading to their premium plan will activate other features, such as tone, word choice, and even plagiarism detection!

And that’s a roundup of some of my favourite tools and platforms that I use to run my business more efficiently and effectively – saving me time, energy, and even my sanity so that I can focus on doing what I love most: connecting with my clients and creating meaningful design.

What is your #1 favourite tool or platform that you can’t live without? Share with me below so I can check it out! ⤵️

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