Let’s talk about something that causes way more stress than it should: niching down 🙃 If you’re a multi-passionate business owner, you’ve probably heard the phrase “you need to niche down” more times than you can count. And maybe every time, it triggers a mini identity crisis. … Probably because the traditional idea of niching […]

Is it time for a rebrand? Hopefully, you will find out by the end of this post! Just like the wardrobe in your closet, your brand should get a refresh every couple of years to stay current and on point. And I mean beyond the visuals, my friend. This means doing a 360 of your […]