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If you are a creator, blogger, or a small business owner looking to dip your toes into email marketing an want to have FUN actually doing it – let me introduce you to my dear friend, Flodesk, my (not so) secret weapon for anyone starting their email list.

In this post, I’ll share a walkthrough of some of my favorite email marketing features along with my honest review of this platform!

Why Email Marketing?

The one thing I absolutely admire when it comes to email marketing and it’s as simple as it sounds – there’s no bullshit to it.

No algorithms. No graphic design. No 10 second video and dancing/pointing to a trendy audio. Just a simple exchange of contact information and that’s it.

Having an email list is like having direct access to your audience without any interference – the pen to paper ol’ school way. It is a highly effective marketing channel allowing you to engage with your audience, build stronger relationships with them, and drive sales directly.

Here are some notable email marketing statistics to convince you:

• For every $1 marketers spend on email marketing, they receive $36 in return (Litmus)
• The estimated email marketing revenue for 2024 worldwide is 12.33 billion (Forbes)
• The average email marketing conversion rate is approximately 4.29%, which is significantly higher than conversion rates for social media and other advertising methods! (DMA)

Why Flodesk Stands Out As The Best Email Marketing Platform

Let’s cut to the chase and talk features because I know that’s what you are all dying to learn more about!

As a brand and website designer, aesthetics are important to me. So, whenever I am investing in a new platform for my business, I want to ensure the platform in itself can help me further build brand recognition and consistency wherever possible.

👉🏼 To sum it up, the three things I primarily look for in a new platform are: usability, functionality, and affordability.

Flodesk hit all these three things for me and made growing a list so easy. Within 6 months of launching my website, I hit 120 subscribers on my list – and that was with zero to minimal promotion!

When It Comes To Usability…

Easy and Intuitive To Use Email Builder

While I am a designer by trade, there are times where I just want to create something without having to start from scratch or stare at a blank screen.

Enters Flodesk’s easy-to-use, customizable, mobile-responsiveness email templates.

With over two dozen of pre-built, designer-approved email templates and opt-in forms to choose from AND an intuitive AF drag-and-drop email builder, Flodesk helps creatives like you and I design emails that people are actually excited to open.

👋 Say goodbye to huge block of texts that your audience scrolls past without reading.

You can simply customize each email with your brand identity assets, such as logos, fonts, and colors. In addition, you can add images, GIFs, graphics to truly brand your email the way you want.

Not to mention, to help save time, you can also “save” design settings and re-purpose them for future emails without having to customize each block!

Don’t believe me? Just take a look at these amazing newsletter examples! ⤵️

Simple & Intuitive Email Sequence Workflows

Speaking of emails – ever wondered how your favorite creators, brands, or small businesses send such frequent well thought-out emails?

I promise it’s not because they are not in front of their computer writing emails everyday but because they are working smarter, not harder… and with Flodesk’s workflows!

Flodesk Workflows is one of my favorite feature of all times. They made setting up email sequences easier than ever (and believe me, I’ve tried a couple other platforms in the past). Designed to look like a “road map”, you can simply build out each email series step-by-step and schedule emails to go out at your desired time.

👉🏼 For example: You can set-up the email sequence to start when someone opt-in to your form, triggering the first email to go out. Then you can select wait-time and audience actions for the next email to go out afterwards at any timeframe you want.

Support Through Flodesk University

When it comes to learning a new platform, support and customer service is everything! This is why the Flodesk team created Flodesk University, a free collection of videos, tutorials, and support articles helping users like you.

Flodesk also has a VERY ctive Facebook group called “Flodesk Insiders” that users can post questions, connect with one another, and help each other out. Their community manager(s) are also in there daily to answer your questions!

When It Comes To Functionality…

Audience Segmentation

👉🏼 DYK: Segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones? (HubSpot State of Marketing Report, 2023).

With email marketing, you don’t want to annoy people with sending too many emails at the wrong time. Flodesk’s audience segmentation allows you to “categorize” your audience easier than ever so you can select and target who to send emails to at the right time.

Audience Interactivity

When it comes to creativity and innovation, Flodesk is getting all the gold stars. Their latest features boasts interactivity I’ve never seen before in email marketing – and believe me, I’ve seen quite a lot of emails in my inbox between my 5 email accounts.

According to Forbes, emails that are personalized increase open rates by 26%!

🌟 Flodesk offers three forms that allow you to supercharge your emails:

• Link in bio: Allowing you to create a link landing page directly getting subscribers on your list
• Video forms: Where you can embed a YouTube or Vimeo video directly on the opt-in form
• Spinner forms: Which includes a spinning prize wheel that allows users to win an offer or coupon (say what?!)
• Countdown forms: To create urgency and fuel FOMO so that your subscribers are compelled to “Buy Now”!

More important than ever, attracting and retaining attention. With these forms, you can turn your audience into email subscribers faster than ever while creating a memorable and personalized experience.

To sum it up: Flodesk is more than just an email platform, it’s an interactive digital experience that puts connection first.

Flodesk Checkouts & eCommerce

If you don’t have an official website set up but would like to sell digital products, Flodesk Checkouts IS the answer to your prayer! Simply set up a sales page using their intuitive block builder, process payments, and build an engaged customer list.

I love this feature so much because you save SO much time not having to connect a payment processor platform to an email marketing one. Flodesk makes it seamless so that you can trigger an email sequence to go out immediately after someone purchases something.

Flodesk is also coming out with eCommerce for physical products which is for sure going to be a game-changer for small shops looking for simple functionality!

Flodesk Analytics & Reporting

Similar to any other marketing platforms, we all want to know what’s working and what’s not so that we are not burning that midnight oil longer than we have to.

If you can’t tell already, I am big on visuals … and that includes numbers too. Rather than try to decipher in a spreadsheet what my numbers are, Flodesk simplified all of that and offers a visual dashboard through pie charts, line charts, and visual graphs!

Here’s a list of email marketing analytics that Flodesk provides:

• Subscriber Growth & Source
• Recent Subscriber Activity
• Performance by Segment and by Subscriber
• Lifetime Email Metrics
• Open & Click Rates
• Performance by Email
• Best Day To Send Emails (Day & Time)
• Click By Device Type
• Lifetime Form Metrics
• Opt-in Form Activity
• Performance By Form
• Workflows Metrics
• Workflow Activity (by volume, subscriber entries, subscriber completion)
• Entries, Emails and Completions by workflow
• Overall Performance by Workflow
• Workflow Email Performance

… and more! Their analytics dashboard keeps growing and the Flodesk team also loves asking for feedback from their community about what other analytics they would like to see!

👉🏼 Did I also mention Flodesk does all the heavy lifting to ensure everything is GDPR compliant and that your data is safe and secure?! Win-win for all.

When It Comes To Affordability…

One Price Only

If you are someone who doesn’t like to be sold to after you’ve purchased something… we are kindred spirits. One of the things I appreciate about Flodesk is that there’s no need to spend hours comparing pricing plans! It’s a one price fits all model which is SO convenient.

Flodesk doesn’t “punish” you for having a large email list… or forcing you to choose between features that only certain plans have. For $35/month (or use code for 50% off: STUDIOCRESCENT), you can take advantage of all of their cool AF features and get comfortable sending engaging emails

As you can tell, I have a deep admiration for this company and can go on forever about how great they are. I usually don’t go screaming off the rooftops about platforms often but in this case, I make an exception for Flodesk!

If you are new to the email marketing game OR a seasoned pro looking to make a switch, give Flodesk a try and see how you like it. If you have any other questions, feel free to shoot me a DM on Instagram too and I’m glad to answer any questions!