In today’s post, I will be sharing the importance of developing a brand personality to stand out within your industry… along with 50 juicy adjectives to describe one!
Did you know brand adjectives are a perfect way to inject some personality into your brand and will allow you to stand out from your competitors?
Brand adjectives are carefully curated words that describe a brand and how others perceive it. This takes into consideration your brand as a whole – from visuals to messaging, client experience to values. Your brand should evoke a certain feeling when someone comes across it. That’s what a strong and impactful brand can do.
There’s a reason why relationships last when it goes beyond looks! Looks fade, personalities don’t… and that goes the same for business. When someone encounters a brand, it’s that similar feeling of meeting someone for the first time. And there is a high chance that an emotional connection can be built over time from the moment they encounter you if you show up consistently and authentically! This is how brands build customer loyalty over time and become the “go-to” option for consumers when they are looking to make a purchase.
To give you a few examples…
Luluemon: innovative, inspirational, fearless, community leader
Anthropologie: boho chic, feminine, artistic (really, it’s a lifestyle)
Saje Wellness: natural, friendly, sustainable, grounding
You see where I am going with this?
To get you thinking, I want to share three ways to establish your brand personality to help cultivate your brand and grow your audience. And by the way, there are NO right or wrong answers so don’t go looking or comparing yourself to someone else! So open Google Drive and let’s get started!
When you are digging deep to uncover your values as a business, this also speaks to the core of what your brand stands for and how your business operates. Being able to articulate this will help define the “must-have” for your brand. When you are uncovering your brand’s core values, try answering these questions:
Now having answered those, are there any values that can be translated into a characteristic trait?
Now, you know that your brand is not all about you, it’s also about your community as well as your ideal client. Knowing what their needs are can position you to be top of mind when they are connecting and engaging with you.
Once you have your foundations down, I suggest creating a master list of how you want your brand to be perceived. What words come to mind immediately? Set a timer for 2-3 minutes and jot them down.
Once you have a solid list, see if you are able to categorize them into different 4-6 “buckets”. Then, from each category, narrow down to one word that has the most impact to you.
For example: “trustworthy, transparent, and honest” may fall into the same category, and “educated, informed, knowledgeable, resourceful” may be in a different category.
That also goes without saying, I truly believe when a brand knows its place and where they stand in the market, it allows them to stand out from a saturated market. Truth is, the “what” and Remember, each brand is unique in the way it presents itself and who they serve.
That also goes without saying, I truly believe that when a brand knows its place and where they stand in the market, it allows them to stand out from a saturated market. While the general “what” for each business may be similar across the industry, the trifecta of “how”, “why”, and “who” is what differentiates them from one another.
Interested in uncovering more about the core of your brand? I am now offering brand strategy intensives to help uncover all of that magic so you can show up with more clarity, confidence, and impact.