How do you get to know who your ideal client is? Well, ain’t that the question of the year? In today’s post, I will be going over 5 key questions to ask yourself so that you are able to craft strategic messaging and position yourself as the go-to service provider to help!
If you are nodding yes… then keep reading!
There is a misconception that if you choose an “ideal client avatar” or “niche”, you can’t work with anyone else. I would like to put that to rest right about now because that’s simply NOT true. Knowing who your ideal client is is just a strategic way to get you in front of the right people that values what you can bring to the table. It’s about cultivating relationships and being business-savvy. Cause let’s face it – as much as we want to work with everyone, not everyone is for us.
Kinda like how dating is!
Simply put, would you want to commit to a relationship with everyone you meet? Knowing that there are people that just aren’t a good fit for you because you are at different “dating” stages, have completely opposite core values, or just simply aren’t a good fit? … Probably not.
Your time is precious and you would want to go on a date knowing that there is a possibility that you two will get along and something will blossom from it… which is why you do a bit of the vetting beforehand to get a sense of who they are, where they are at, and what they value.
That goes the same in business. You want to be able to get in front of the people that truly want to work with you and can value the expertise you can bring to their lives. They are the type of clients that isn’t price-shopping or devaluing your time as a business owner.
Getting to know who you want to work with goes beyond knowing their age, income, occupation, and favourite coffee order. It’s getting into their brains and REALLY knowing what inspires them, scares them, and believe in.
For example, the way you would speak to a new mom vs someone experiencing infertility is probably slightly different just because of what they are going through in their lives. The tone of voice, messaging, and what they are looking for.
Therefore, the earlier you are able to understand the needs and wants of your ideal client…
Connection is key in a collaborative partnership. The first thing before you even think about talking about your services or products to your ideal client is to tell them more about yourself and what you stand for.
Who are you? Why should they follow you and connect? How are you guys similar? Did you guys walk a similar path? Are you both dog people? Do you both share the same faith?
The right partnership is one that goes beyond the project. It’s someone that you can have a conversation with without having to feel less than or someone that you are not.
Knowing your ideal client’s goals in life can help you better understand how you can be there to support them in all areas of their lives.
For example: As a financial coach, not only are you able to expand their money mindset, but you could also empower them to gain control of their day-to-day finances, save for the future, negotiate a more appropriate salary, and be able to create deeper, more meaningful relationships with their family through experiences.
Is it not knowing where their next client is coming from? Lack of confidence? Imposter syndrome? Anxiety? What keeps them up at night so that they have to reach out to you in order to get a good night’s sleep? How can you ease what they are experiencing and what does that process look like?
This question really gets down to the human psychology of understanding a person. All of us are seeking approval from someone and want to be perceived in a way that makes them feel more confident. Understanding the motivation behind it as well as the desired feeling can allow you to speak to them more intimately!
To be able to describe what their life looks like before and after working with you is a way for them to visualize how you can get them to where they want to be. Lean into the details and get personal.
Once you are able to answer these questions and understand what they are thinking, you are able to create messaging + content that speaks directly to them and position your offer to be THE solution to help them.
Interested in working together to uncover your brand essence, messaging, and ideal client? My brand strategy workshop offering might be for you, which gives you the blueprint for your business!